Free PDF Principles of Marketing: European Edition, by Philip Kotler
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Principles of Marketing: European Edition, by Philip Kotler
Free PDF Principles of Marketing: European Edition, by Philip Kotler
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Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
- Sales Rank: #3073779 in Books
- Published on: 2013-04-02
- Original language: English
- Number of items: 2
- Dimensions: 10.67" h x 1.06" w x 8.31" l, 3.28 pounds
- Binding: Paperback
- 716 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
I would recommend if in school to ask professor if their alright ...
By Amazon Customer
Very well written book. The one thing I regret was buying the hardcover vs the paperback people in my class bought the paperback and the only issue or difference we found between the two was that the pages were 7 pages different. So if hardcover had something on page 30 it was on 37 I'm the paperback. I would recommend if in school to ask professor if their alright with you buying the paper back. It will save you a bit of money.
14 of 15 people found the following review helpful.
Grammatical Errors Galore
By Xanah Wells
It surprises me that a marketing collegiate text book has so many grammatical errors. Especially when the introduction claims that "every page has been poured over to provide the most up to date research and business articles for educational purposes." Walmart is spelled Wahnart, etc. Through the whole book. While the book is clearly organized, sometimes the grammatical mistakes deter from the flow of reading, making the study process aggravating at times. And while this is a marketing book for a marketing course, it seems more like an excuse to market TO YOU.
0 of 0 people found the following review helpful.
Well written Marking book which includes many useful real world examples
By PA_O's_Fan
This is the latest edition of the Principles of Marketing textbook and is used for an introductory undergraduate or graduate course. It's clearly written and includes lots of fresh, up-to-date, illustrative real-world examples to prove their theories and statements. Each chapter is filled with key terms used in the real world and the definitions can be found in the margins. The terms are also explained by the author's words as well as live examples. The end-of-chapter questions and case studies are also a very good reference and provide a way to test yourself on the content shared within the chapters. Also included in the chapters are many helpful charts, tables, and photos.
During my course I found this to be a very helpful book and believe that the content that is covered will help me while I continue to chase my professional goals and dreams.
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